Every Sunday at eight, one PDF arrives: what changed, which red flags opened, and what to do before Thursday. This is a real sample — scroll it page by page.
↓ Six pages. A two-minute read.
Weekly report · Hiloomy
Week 33 · 10–16 August 2026
Contribution profit, seven days
$7,940
+9.1% vs last week
Revenue
$12,650
Orders
612
Data accuracy
High
What changed
Versus last week
Red flags
Ordered by priority
Your best seller runs out in 6 days
Action: order 120 units today; the supplier's lead time is 9 days.
Collection refund rate climbed to 7.4%
Action: correct two size measurements on the product page before Friday.
Retargeting fell below 1.4 ROAS
Action: cut 30% of its budget and move it to broad.
Meta Ads
Seven days
| Campaign | Spend | Revenue | ROAS | Verdict |
|---|---|---|---|---|
| Broad · Prospecting | $1,750 | $5,830 | 3.33 | Scale |
| Advantage+ Shopping | $1,340 | $4,020 | 3.00 | Hold |
| Retargeting · 30d | $850 | $1,160 | 1.37 | Cut |
| Lookalike 3% | $600 | $1,610 | 2.68 | Hold |
| Creative test · UGC | $315 | $815 | 2.59 | Expand |
Two campaigns carried the week and one burned budget on an audience that had already bought. Recommendation: move 30% of the remarketing budget to broad.
Do this week
Five actions, in order
Order 120 units of the flagship
Stock runs out in 6 days; lead time is 9.
Cut retargeting budget by 30%
ROAS 1.37, below the floor you set.
Fix the summer size chart
Refunds hit 7.4%, concentrated in two SKUs.
Pay 4 affiliates with open balances
$2,530 has been awaiting approval over 14 days.
Build a 21-day second-purchase offer
The average gap to a second order is 24 days.
Affiliates and retention
30 days
Affiliate program
Retention
The product that acquires new customers isn't the product that brings them back. Worth building a second-purchase offer around it inside 21 days.
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